Most Important Skills For Social Media Management In 2023!

The beginner's guide to becoming a social media manager - India Today

Like any senior marketing position, being a competent social media manager involves a variety of abilities in order to produce social media content that engages followers and turns them into devoted customers.

Over time, a social media manager’s responsibilities and skill set have grown increasingly intricate. According to LinkedIn’s ‘Future of Skills’ research, the average change in Social Media Manager skills needs in the US during 2015 has been 25%.

Influencer marketing, platform knowledge, social media outreach, and social customer care are now necessary skills for the position. By enhancing social listening and creating social content, artificial intelligence has the potential to make an influence on the channel.

This article will outline the important skills you need to acquire to thrive in the field of social media management if you’re interested in the position but aren’t sure where to start.


Social media managers write a lot—up to twelve posts a day, at times. Furthermore, writing for each social network calls for a somewhat distinct approach.

For instance, Facebook can be lighter and more casual, yet LinkedIn demands a more formal tone. Understanding SEO copywriting is also highly beneficial. (More details to follow!)

You need to be able to convey ideas that uplift your audience and are easily comprehended by them. The Social Media Manager should use writing to strengthen their brand and establish themselves as “the voice” of the business.

Several significant forms of writing include:

  • concise and direct headline writing
  • captivating openings
  • Image and video captions
  • Text that is arranged for ease of reading since customers will skim and scan the subtitles



Social media managers need to keep abreast of the constantly evolving landscape of digital and social media. This involves keeping tabs on what your rivals are doing, even on a daily basis, and utilising new measurement and analytics technologies along with global and industry trends.

Outstanding Social Media Managers employ tools like Feedly, Ahrefs, and BuzzSumo to stay up to date with current material and set up Google Alerts on hot subjects.

In addition to being helpful, the TikTok ‘Discover’ button and the Twitter Trends sidebar may also be used to find relevant subjects.

helpful tools to improve your ability to do research

Which nations use social media the most, and what platforms are they using? – Learn how to market and expand your audience by focusing on important social media demographics.

Customer Relations

Approximately half of consumers who interact with firms on social media do so with reservations about customer service, according to research by Khoros.

Additionally, as this figure illustrates, user involvement varies depending on the platform (albeit social media is often the quickest and easiest method for people to obtain a response from a company, thus social media managers should be alert across channels).

With platforms like WhatsApp and Facebook readily available, customers frequently turn to social media for assistance with issues or to complain (or gush) about their experiences. Therefore, their perception of that brand may suffer if no one is available to answer (even on weekends and evenings).

These are some figures about the importance of social media and customer service that were put together by Hootsuite. Highlights consist of:

49% of businesses believe that the marketing department should be in charge of social customer care.

In a Facebook IQ study, more than half of participants said they would be more inclined to make a purchase from a business that provides chat customer support.

60% less money is spent on customer interactions because to messaging channels.

Fifty percent of customers claim that prompt customer care answers affect their choice to buy something.

On social media, 40% of customers anticipate hearing back within an hour, and 79% anticipate hearing anything within 24 hours.

Understanding SEO

A key component of content marketing and social media is search engine optimisation, or SEO as it is more widely known in the marketing community.

Your social networking material may really benefit greatly from SEO. Because of this, a skilled social media manager aims to include SEO into the material they write for social media sites. By include SEO in your approach, you may reach a bigger audience interested in your goods or services, which will result in more prospective clients.

When thinking about combining social media with SEO, take into account the following:

  • Do you know that more exposure on social media correlates with better search engine results pages (SERPs)?
  • Do you have any experience with long- and short-tail keywords for SEO? With the aid of this infographic, learn the five steps of keyword research.
  • How are you going to advertise your blog entries on social media?
  • What sort of content works best to improve SEO, do you know?
  • Do you know how more people using the internet influences your company’s sales?

Creativity & Design

Though textual material will make up the majority of your social media posts, you should also focus on creating compelling visual content, particularly for platforms like Instagram and TikTok. The correct picture, video, gif, drawing, or photo has the potential to be shared hundreds or even thousands of times, therefore it’s important to learn how to make content for social networking sites that is tailored to each platform.

Design expertise is useful for Social Media Managers in order to provide eye-catching graphics to go along with postings. If Know Your Meme is fit for your business, it might be useful to stay up to date with the daily creation of new memes.

Developing your video skills will be incredibly helpful since it is an essential component of your social media strategy. With the abundance of video content available (3.7 million videos are reportedly posted to YouTube every day), it’s critical to use creativity in your video marketing and to understand the inclinations and requirements of your intended audience.

With the explosive growth of visual platforms like TikTok and Instagram, the calibre of your videos is crucial. Use brand storytelling to communicate with your audience and convey a clear message about your business on social media.

Data analytics

Data analytics It’s critical to know whether your efforts are yielding results if you’re investing time and energy in using social media platforms to raise awareness and engage users. Data has a role in this.

Your social media data analysis will enable you to make inferences about each platform as well as the material you share. Some questions you may respond to are:

  • Which media types, such as videos, memes, and photos, perform best?
  • What social media channels are generating the most engagement?
  • What kinds of articles, like as surveys and how-to videos, increase engagement?
  • Do you observe periods of increased or decreased engagement?
  • Which networks should you be spending more or less time on?

There are several excellent tools that you can use to track data to obtain social media post metrics, carry out a competitive analysis, and keep an eye on conversations—a practise known as social listening—in addition to the analytics feature offered by each social network and GA4. BuzzSumo, Hootsuite, and SparkToro are a few of these.

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